AI training + workflow implementation
Redesign workflows, put AI into practice and build your team's skills. Hands-on implementation and training, grounded in the work you need to do.
Explore training & implementation Marketing · Communications · AI
Stronger marketing and comms. With AI built in.
Put AI into practice, change how the work gets done, and get the marketing and communications support you need.
Ways to work with Austley
Practical support.
Practical support.
Built around your team.
From learning and adoption to the work that needs to get done.
AI adoption + change communications
Help people understand what's changing and how to work differently, with communications, leadership alignment and practical support for adoption.
Explore adoption supportMarketing & comms leadership + execution
Build a function, strengthen your team or bring in help to deliver. Senior support across brand, content, PR, internal communications and marketing operations.
Explore marketing & commsWhat our clients say
“The brand direction boards made the decision easy for our team … The team listened, pushed back when it mattered, and delivered.”
President, biotech company
“Austley’s training didn’t just explain how answer engines work, it changed how our team thought about content and visibility, and it gave us the foundation to build on.”
COO, communications intelligence and content marketing company
“By the end of our first call we had a rapid response plan, and the same day the team had tailored talking points for the board, investors, customers, our leadership team, managers, and the media.”
CEO, healthcare software company
How we approach the work
Start with the work
Start with the work
your team needs to do.
We look at the function: how work moves, where decisions happen and what people need to do it well. Then we help put the right changes into practice.
Understand the work
Start with your team's priorities, tools and existing workflows.
Make practical changes
Connect AI use to the work itself, with clear ownership and human judgment.
Build the team's capability
Help people use, review and improve the new ways of working.
Support that fits the work
Project work
Ongoing support
Fractional leadership
About Austley
Practitioner-led.
Practitioner-led.
People-centered.
Austley brings marketing and communications experience to the practical work of AI adoption. We help teams build capability, improve how work gets done and deliver the marketing and communications their business needs.
Learn More About Austley Before we start
A few practical questions.
Who does Austley work with?
Austley works with marketing and communications teams, their leaders, and organizations managing broader AI adoption. We support small teams as well as larger organizations. Each engagement reflects your team’s goals, current AI experience, and capacity to change how the work gets done.
Does Austley help implement AI, or just teach teams how to use it?
Austley combines AI training with practical workflow design and implementation. Training builds your team’s skills; workflow work puts those skills into everyday processes. We also coach executives and internal AI champions who need support leading adoption and helping their teams apply what they learn.
Which AI tools does Austley work with?
Austley is tool-agnostic and works with tools including ChatGPT, Claude, Gemini, Copilot, and Perplexity. Training and workflow support are tailored to your team’s existing tools and use cases, rather than built around a single platform or a standard curriculum.
Can Austley support company-wide AI adoption and technical rollout?
Austley supports the strategy, people, and communications side of company-wide AI adoption, working alongside your technical owners. Our work can include readiness assessment, adoption planning, stakeholder alignment, training, and change communications. Your technical teams retain responsibility for infrastructure, security, and technical deployment.
Does Austley also provide marketing and communications support?
Austley provides marketing and communications strategy, execution, and fractional leadership, with or without an AI engagement. We can support the work your team needs now while helping you decide where AI belongs. The mix of leadership and hands-on support is scoped to your priorities and capacity.
How does Austley measure the impact of AI adoption?
Austley measures AI adoption through tool usage, changes to workflows, and business outcomes. We define the specific measures with each client around their goals. The focus is on whether people use AI, whether the work changes, and whether those changes support the intended business results.
How do we start working with Austley?
Austley starts by understanding your goals, current AI experience, existing tools, and team capacity, then scopes the engagement around those needs. That could mean training, coaching, strategy and change management, marketing support, or an ongoing partnership. Use our contact form to tell us where you need help.
Let's talk about the work.
Tell us what your team needs to do, what's getting in the way and where you'd like help.
AI is powerful. We make it practical.
We make AI work for marketing and comms teams.
Not the other way around.
Most teams have AI now, but few have AI that changed the work. We close that gap with strategy, training, and the systems that make AI how you operate.
Wherever you are with AI,
we meet you there.
Some teams are rolling AI out across an enterprise. Some are launching AI-native startups from day one. Others have the tools but need a plan, the workflows, and the skills to actually use them.
We help all three, and it always comes down to the same thing. AI works best when it's built around the people using it.
AI Transformation and Change Management
We help enterprise firms develop and implement effective AI change management strategies, ensuring that AI adoption becomes a competitive advantage rather than a compliance burden.
Narrative
and
Growth Engine
For startups, we provide fractional marketing and communications leadership to build a compelling narrative and launch an AI-native growth engine, ensuring your product stands out in the market.
AI Enablement
and
Training
We come in when teams are stuck at "AI for content" and want more. We train your people, redesign the workflows so they fit how you actually work, and leave behind a champion who keeps the momentum going.
Need marketing and communications support,
not a transformation?
Sometimes you need a strategic partner, before you are ready to rethink the function. We still do the foundational marketing and communications work for teams that need it today.
Here's what practical AI looks like.
From one contractor to a full marketing engine.
A small business came to us with one contractor and a backlog. We built them a marketing function that now produces sales collateral, responds to RFPs in days instead of weeks, and is launching an AI-powered service offering to pharma companies.
B2B life sciences firm
From training to first-to-market in five months.
We trained a content agency on AEO and the new rules of AI-driven brand discovery. Five months later, they brought a first-of-its-kind AI visibility solution to market.
B2B content agency, mid-market
A CEO who's ready before the crisis hits.
We built AI-simulated crisis scenarios so a CEO could practice high-stakes communication before the real thing. Sharper response times, tighter messaging, and confidence that the company's voice would hold up under pressure.
healthCARE technology CEO
What changes when AI is done right?
We don't just put AI to work. We empower the people doing the work. When we're done, the tech runs seamlessly, your team uses it confidently, and your function moves forward stronger than it was.
About us
AI guidance from people who've actually done the work.
Most people helping marketing and comms teams with AI come from technology backgrounds. Leah M. Dergachev, Austley's founder, comes from decades of doing the work. She has led marketing and communications across agencies, in-house teams, healthcare, technology, government, and non-profits, then turned that practitioner lens toward AI. Austley helps your team because we've been your team.
What types of AI trainings do you offer?
We offer AI workshops, custom team trainings, executive enablement for CMOs and CCOs, and our AI Champion Program for designated team leads. Sessions range from a single workshop to multi-week training programs with workflow redesign included. Every training is tailored to your team's tools, roles, and current AI maturity, so no two engagements look the same.
Do you work with small teams or only enterprise companies?
Both, and they're not always the same thing. Team size and company size are different variables. We work with one-person startup marketing teams, ten-person communications groups inside Fortune 500 companies, and enterprise functions rolling out AI across the entire organization. The work scales to your team's goal and AI maturity, not your company's logo. If you are a small team inside a big firm, that is a real and common engagement for us.
We already have AI tools. How is what Austley does different?
Most AI companies use an engineering lens and translate the technology for marketing and communications teams. Austley comes from inside the work. With its founder having decades of marketing and communications leadership, Austley focuses on the human side of AI adoption. The tools matter, but the people, workflows, and culture are what actually make AI change the work.
Do you only work with marketing and comms teams, or the whole company?
We start with marketing and communications because that is our craft. Our enterprise change management work goes broader though. When a company is implementing AI across the organization, we help shape the internal narrative, train cross-functional teams, and align stakeholders. Every part of an AI rollout has a marketing and comms angle, and that is where we live.,
Outside of AI, do you also offer full-service marketing and communications support?
Yes. Not every team is ready to tackle AI today, and we get that. Austley offers full-service marketing and communications, including PR and media relations, content strategy and production, website design and copy, internal communications, growth marketing, marketing operations, CRM implementation, and brand strategy. When you need a strategic marketing or comms partner, with or without the AI lift, we're still here to help.
Do you only work with companies, or can individuals work with Austley too?
Learn MoreWe work primarily with teams and enterprises through Austley. For individual marketing and communications professionals who want to sharpen their own AI fluency, we can help you too. We offer a paid program designed for individuals (in-house, independent, or fractional) who want one-on-one support without an organizational engagement. Spots are intentionally limited so each engagement gets real depth. Contact us to learn more.
